History

“command E” was established as an “Engine Corporation” in 1996, before the handover phase of Hong Kong to China.
 

The engine or “enjin” is the ultimate power source/drive and the “enjin” symbolises the creators and artists.
With the motive of expanding possibilities and networks, video creator Ochichy came up with a start-up

while he worked as a producer at STAR TV Hong Kong’s music channel CHANNEL [V]. 

After that, the base of Engine Corporation was transferred to Tokyo as a limited company, and command E limited commenced its projects in Japan from August 1998.


With television channel branding as a main duty, command E have produced numerous television programmes, corporate videos, music videos, and are furthermore creating designs for interactive systems of digital signages.

Production Highlights

Channel Branding And Identity:

1997年 JET TV, Sumitomo Corporation and TBS TOKYO, JV

1998年 Sony Pictures Entertainment Japan - ANIMAX AND AXN  

2002年 TAKARAZUKA SKY STAGE

2002年 MTV Japan, Station Identity

2009年 WOWOW, Station Identity

2013年 WOWOW, LiIVE ch Sports Identity

2014年 WAKU WAKU JAPAN, Channel Branding

2015年 National Geographic, Branding Video

2016年 AXN, Rebranding Project

2019年 FOX MOVIES, Dynamite Sunday Identity

Television Commercial And Advertising:

2000年 ‘CRIMSON’, TV Commercial 

2005年 SS Pharmaceutical. Co., LTD. – ‘BENS ROOM’ Holistic Salon Infomercial

2007年 House Foods Corp., TV Commercial – ‘Delicious Water Of Rokko’ 

2008年 In Ben Tech Development CO. LTD. – KOHJINSHA ‘SR series’ TV Commercial

2013年 WOWOW - Southern All Stars, TV Commercial

2015年 UMENOHANA Co., Ltd. - 30TH Anniversary, TV Commercial

2017年 Keio University - TV Commercial

TV Program Production:

1997 to 1998 JET TV Music Program - "JET TEN, MUSIC VIDEO MAKERS" Production

1997     SPACE SHOWER TV, Program - "UP & LIFTING" Production

2005 to 2006 SPACE SHOWER TV, Weekly Regular Program -  "BLOCKS" Production

2003 to 2009 MUSIC ON! TV, Regular Program "on the PLANET" Production

2003     NICKELODEON, "KIDS 'CHOICE AWARDS 2003" Production

2006 to 2011 NHK WORLD, Regular Program "JAPAN BIZ CAST" Production

2012     NHK WORLD, Regular Program "Great Gear" Production

2018     Abema TV, Regular Program "Rap Star Season 2" Production

Music Video Production:

1997年 NOKKO "The Sun In The Water"

1998年 LTJ BUKEM "TWILIGHT VOYAGE"

1999年 TOKYO SKA PARADISE ORCHESTRA "FIREBALL JIVE" (AVEX RECORDS)

2000年 DREAMS COME TRUE "LOST AND FOUND BANCHO" (TOSHIBA EMI / MELODY STAR)

2002年 Mahha25 "SONS OF THE SUN"(Victor Entertainment)

2004年 MURO ​​FT.TWIGY, EGGMAN, HUB I SCREAM, BOY-KEN, YOU THE ROCK “MADE IN JAPAN”

2005年 MURO "ROMAN SOUL feat. Masayuki Suzuki"(cutting edge)

2010年 EGO-WRAPPIN' “BRAND NEW DAY”(TOY'S FACTORY / NOFRAMES)

2012年 WORLD ORDER "AQUARIUS", "CHANGE YOUR LIFE" / Director of photography

2014年 THE MAN "GABBA GABBA HEY"

Corporate Video Production:

2002年 Discovery Channel Japan, Asahi Kasei Corporation. "Sorakara"

2008年 Mercedes-Benz - Concept Book Presentation Video

2009年 MIKI PULLEY – Product Presentation Video

2009年 AJINOMOTO, Cosmetics "JINO" For Over-The-Counter

2009年 Kakiyasu Honten - VP Production

2010年 WOWOW Television - Graduates Orientation Video

2017年 WOWOW Communications - VP Production

Digital Signage Production:

2015年 PDC CORPORATION, NORITAKE Showrooms VTR Production

2016年 PDC CORPORATION, The Japan Newspaper Musium - Video Contents Production

2016年 PDC CORPORATION, TOKYO GARDEN TERRACE - Digital Art Contents Production

2017年 PDC CORPORATION, AEON MALL 佛山大瀝 - Video Contents Production

2018年 PDC CORPORATION, TOKYO MIDTOWN HIBIYA - Teaser Video Production

2018年 PDC CORPORATION, AEON MALL IWAKIONAHAMA - Interactive Contents Production

2018年 PDC CORPORATION, AEON MALL 広州金沙 - Interactive Contents Production

2019年 PDC CORPORATION, AEON MALL 常熟新区 - Interactive Contents Production

2019年 PDC CORPORATION, AEON MALL Ha Dong-  Video Contents Production

Staff Profile

Eshin Ochi a.k.a. Ochichy

From an early age Toshiro Ochi was given the nickname of ‘wizard’ by his colleagues for his experimental techniques in creativity. Not just in Production and Design but also as a VJ where he developed new techniques of video production for events.

 

He is also regarded as a pioneer of ‘live’ projection for his innovative work for the early ‘SPEED KING’ live tours

(Now Tokyo Ska Paradise Orchestra).

 

His creative ideas and techniques in syncing live sound and visuals is said to have had great influence on a number of visual artists around the world.
He also released a 12 Inch single as a DJ 2004 on the Austrian Sunshine Record Label.

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1991-1995 SENIOR DIRECTOR SPACE SHOWER TV, Tokyo

1995-1998 MTV ASIA → channel [V], STAR TV SENIOR PRODUCER, Hong Kong

1998-2000 SONY PICTURES TV JAPAN CREATIVE DIRECTOR [AXN / ANIMAX], Tokyo

1998-現在  COMMAND-E EXECUTIVE CREATIVE DIRECTOR

〈Personal Rewards〉

1996 PROMAX / BDA  BEST IN HOUSE PACKAGING DESIGN, BRONZE AWARD, New York

1997 CHICAGO TV & FILM FESTIVAL, BEST ANIMATION SKILLS AWARD, USA

1997 BEST BROADCAST DESIGN, SILVER AWARD, New York

1997 IDN DESIGN AWARD FOR BEST ANIMATION OF THE YEAR, Hong Kong

1997 PROMAX ROCKET AWARD FOR BEST NEWCOMER, ASIA

[The “Rocket Awards” (which annually honors the finest video producers in the world) was inspired by one of Ochichy’s works]

2000 PROMAX BEST DRAMA PROGRAM PROMOTION, SILVER AWARD, New York

2000 PROMAX / BDA BEST BROADCAST DESIGN, GOLD AWARD, New York

2000 PROMAX / BDA BEST BROADCAST DESIGN, BRONZE AWARD, New York

2002 PROMAX & BDA JAPAN STATION ID, SILVER AWARD, New York

2009 Featured in Documentaries Category in the 2009

New York Festivals Film & Video Awards, SILVER AWARD

Company Name

Address

Established

Representative

No. of employees

Business content

command E Ltd.

#303 3-1-6 Aobadai Meguro-ku Tokyo 153-0042

October 1st 1996

Director  Eshin Ochi(a.k.a.Ochichy)

12

Multimedia videos such as Branding videos, TV commercials, TV programs, Company Promotion videos, Music videos.

Main bank

History

Sumitomo Mitsui Banking Corporation, SEIBU SHINKIN BANK

Oct. 1996 First established as The Engine Corporation in Hong Kong

Aug. 1998 Re-established as command E Ltd. in Japan

Apr. 2006 Relocated to Meguro-ku, Tokyo

Jun. 2016 Established command E Hong Kong Ltd.